Where the worlds of music and fashion collide there is one name that rules above all, Alexander Wang. She has made it a top priority to utilize the biggest names in music to push her brand. After years of marketing campaigns showcasing musicians from the billboard charts she has seen insurmountable success. Her name is even brought up in numerous songs that garner attention from millions of fans. Wang knows the mind of the fan and aims to capitalize on it. Fans look to imitate or follow celebrities and musicians more than any other kind of inspiration, especially when it comes to apparel. If she can get her brand associated with these big names then that means money. Her list of brand ambassadors ranges far and wide hitting many genres and personalities. She feels so inspired by music that she even became Apple Music’s first ever fashion curator. They also gave a platform to make her own playlist for fans to listen to. Some of the names include: Travis Scott, Vic Mensa, Die Antwoord, CL, Kaia Gerber, Alice Glass, Kanye West, Weeknd, etc. There is no doubt Alexander Wang is a prolific designer with respect due in all of her designs but her marketing skills using celebrities and musicians has pushed her brand into the upper echelons with ease.
http://www.anothermag.com/design-living/8734/alexander-wang-the-music-that-made-me
https://www.vogue.com/article/alexander-wang-party-playlist
https://www.vogue.com/article/alexander-wang-apple-music-fashion-playlists
Swoon 
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